Archive for the ‘Whitepapers’ Category

Often times we receive a request for a feasibility study. Feasibility studies can take many forms depending upon the nature of the business and the intended purpose of the study. Typically a feasibility study wants to answer the most important question. Is this idea or opportunity really worth pursuing? With the expertise of an independent [...]

As part of your annual planning process it is a good time to conduct a self-assessment of your company. This can be done in the form of a SWOT analysis – Strengths, Weaknesses, Opportunities and Threats. Assessing each of these key attributes can provide insight into your company’s strategic performance.
Strengths are what your company is [...]

Value chain is the analysis of a business as a chain of activities that transform inputs into outputs that creates value for customers. Customer value comes from three basic sources: activities that differentiate the product, activities that lower its cost, and activities that meet the customer’s need quickly. Value chain analysis looks [...]

The positioning statement summarizes the subjective evaluation of a product in comparison to its competition. It is written in terms of how consumers will see the product. Companies have two basic choices when it comes to positioning their products versus the competition – head to head in direct competition or differentiate their [...]

During the strategic planning process one of the areas that don’t seem to get as much attention as it should is the environmental analysis. These external factors can have a major influence upon a company’s direction and the strategies that it develops. Typically, it is common to divide the environmental analysis into [...]

Improve customer retention.
Management cannot address issues unknown to them. It is not uncommon to retain customers that were on the verge of leaving due to their dissatisfaction. As a result of customer surveys, management becomes aware of issues and problems of concern to their customers, addresses the issues and retains the customers.
Increase employee [...]