At the beginning of each year many people make a list of goals, resolutions, etc. that they hope to accomplish during the New Year. Similarly, organizations go through a process of planning what they hope to accomplish in the forthcoming year. Perhaps it might be useful to review SPG's Top Four list of what a company can do to ensure success in the coming year
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The authors trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Many examples are given that describe the intuitive decision-making practices that permeate business today and demonstrate how these practices lead to disappointing performance.
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