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Q4 2004 Newsletter - In this issue |
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Best of Class
Strategic Performance Group LLC tracks the customer Satisfaction Index (CSI) for the 100
most recent companies for whom we have completed customer satisfaction surveys. The CSI is compiled by
calculating a simple average of all questions using the extremely satisfied – extremely dissatisfied scale.
Read full article
Book Review - Counter-Intuitive Marketing
In their book the authors trace the high rate of business failure back to bad marketing strategy.
Essentially, the authors describe the intuitive decision-making practices that permeate business today, and
demonstrate how these practices lead to disappointing performance.
Read full review
Industry vs. Market Surveys
We have received several inquiries regarding industry and market surveys. For example, what are
they used for, how are they conducted and what do they cost. As a staring point, industry surveys are almost
always done in total anonymity so that the respondents are unaware of the client company that has commissioned
the survey.
Read full article
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Message from the President |
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Thank you for visiting our web site. Please contact us with your inquiries and we will respond in a timely manner.
Best regards,
Jim Sauer, President, SPG.
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