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Q2 2005 Newsletter - In this issue |
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Creating a Strategic Architecture
Planning for the future is usually a daunting task but one that is necessary for guiding
your company in new directions. At the core of planning is understanding the future requirements of
customers so that you can harness the resources necessary in order to prevail in an uncertain economy.
Read full article
Book Review - Customer Connections
With this book, managers have a new strategic framework for making explicit connections between what they
know about their customers and how they can leverage that information to create value.
Read full review
Building Market Share
If you expect to grow market share, you must determine the location of the most promising sources of
new revenue. This means employing two measures: "share of wallet" of existing customers and "market potential" of
prospective ones.
Read full article
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Jim Sauer, President, SPG.
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