In order to acquire financing, a market feasibility study is usually required by investors or lenders prior to launching a project, product or service. A market feasibility study typically includes two types of research - secondary and primary.
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As indicated by the title the thesis of this book is a dialogue of how to make strategy work within a company. Until a company's growth strategy (whether acquisition, internal growth, new market penetration, new products, etc.) and the people within the organization (skills, competencies and behaviors) are aligned, no plan will ever be fully realized.
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The results are compiled for our annual customer satisfaction index based on a composite of 100 customer satisfaction surveys conducted by SPG. The index is divided evenly between manufacturing and service companies representing a broad cross-section of American businesses. It includes feedback from our clients' customers located throughout the United States.
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