Prior to the beginning of each calendar year it is not uncommon for individuals to make a list of goals, resolutions, etc. that they hope to accomplish during the New Year. Similarly, organizations go through a process of planning what they hope to accomplish in the forthcoming year. Over the past decade SPG has formulated a list of the top actions that a company can take to ensure success in the coming year. This list is not meant to be all-inclusive but rather to serve as a catalyst for improvement.
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This is an interesting title for a book that has content of value. The elephant is a reference to large accounts and suggests ways to land the account. The author cites several examples in which he was able to generate revenues far exceeding the company’s historical levels.
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Often times surveys are done “on the fly” to try to get information currently unknown to management. Here’s a checklist that should be asked by any executive approving a survey project. Following this simple checklist can make your next survey more rewarding.
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