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Book Review |
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Seduced by Success - How the Best Companies Survive the 9 Traps of Winning
by Robert Herbold
Bill Gates once said, “Success is a lousy teacher. It seduces smart people into thinking they can’t lose”.
Successful individuals and organizations often feel that they are entitled to continual success in the
future. As a result, they risk becoming complacent, comfortable, and mediocre. Instead, they should
continue searching for fresh approaches to improve products and services, and focus on staying lean and agile.
In Seduced by Success, author Robert J. Herbold demonstrates how successful companies can lose their
way as the world changes and as they become complacent about building on their best business practices.
He uses instructive case studies to show how certain top companies were seduced by their success, and
he provides insight as to how to put success into perspective by outlining nine traps every organization must avoid.
Reviewed by Business Book Reviews
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