2008 Q1 Book Review
How to Grow When Market’s Don’t
What does a check-printing company do when fewer people write checks? Clarke American applied a dynamic new business approach that resulted in double-digit growth. What happens when a breakthrough technology is threatened by copycat competitors? Innovative thinking saved GM’s OnStar and achieved stratospheric revenues.
How to Grow When Market’s Don’t shows how old-line companies are creating new profits through “demand innovation.” This powerful approach focuses on recognizing the opportunities that surround a product instead of merely improving the product itself. Used in a variety of industries, demand innovation asks: Where do customers spend the most time and money in areas related to my product or service? How can I help them improve their operations, reduce their risk, or grow their own revenues? The answers lead to huge growth opportunities for both business-to-business and consumer markets.
How to Grow When Market’s Don’t addresses today’s economic challenges by providing powerful and practical strategies to generate new growth.
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