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Q1 2008 Newsletter - In this issue |
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Using Market Research for Strategy Development
How large is the industry in which your company competes? What is the current growth rate?
How about projected growth rates over the next three years? Which market niches in the industry are
growing the fastest? What are the real drivers in your industry? Which of your competitors is getting
most of the new business and why? These types of questions typically surface during
Read full article
Book Review - How to Grow When Market’s Don’t
What does a check-printing company do when fewer people write checks? Clarke American
applied a dynamic new business approach that resulted in double-digit growth. What happens when a
breakthrough technology is threatened by copycat competitors?
Read full review
Net Promoter Score Interpretation
Following research on Net Promoter Score (NPS) that was first reported in the December 2004
issue of Harvard Business Review, SPG has introduced the concept to many of our clients. The
NPS is based on adding the percentage of customers that would highly recommend your company to others
(promoters) and subtracting the percentage of customers…
Read full article
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Jim Sauer, President, SPG.
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