Competitor Analysis

Strategic Performance Group LLC (SPG) has completed numerous competitor analysis studies. To provide some perspective the following list describes projects that are representative of our capabilities. Our clients represent all types of organizations including large corporations, medium size companies, smaller companies and entrepreneurial start-ups.

  • Leading precision tool manufacturer wanted to assess the market to gauge the importance of tooling features along with the perceptions of users regarding the strengths and weaknesses of several competitors. With SPG’s assistance a market survey of companies that use machine tooling was completed. The results were used by the client to reposition its marketing strategy to take advantage of their strengths and competitor weaknesses.
  • A market share study was completed for the leading U.S. manufacturer of a product used at construction sites. The competitive analysis consisted of interviewing purchasers throughout the entire U.S. Information was used by client to develop a penetration strategy against key competitors in each region regarding their purchases and preferences.  Market shares were broken down by each of the six regions along with overall national market shares.
  • A pre-press service company wanted an analysis completed on its key competitors. The objective was to determine the strengths and weaknesses of competitors relative to five major purchasing criteria. Information was used to expand business in areas where competitors were most vulnerable.
  • SPG was approached by a manufacturer and marketer of high speed digital imaging equipment for the purpose of assessing the market awareness of high-speed digital imaging, identifying key purchasing decisions and preferences and assessing the brand awareness of major competitors. Armed with this information the client was able to develop a marketing strategy that better positioned its products against competitors resulting in increased revenues.
  • Community bank was seeking an objective evaluation of its business and its brand identity, both from an internal and external perspective. The external perspective consisted of a competitive analysis of other banks in the community, identifying why customers chose a specific bank for their financial needs.
  • An international manufacturer of precision calibration equipment was seeking to broaden its base in the United States. An analysis of competitive products was completed with current and prospective customers with emphasis on identifying product features that could create a point of differentiation against competitors.
  • A brand awareness and perception study was conducted for a leading mechanical and electrical contractor to assess its market position including perceived strengths and weaknesses, customer loyalty and primary reasons for selecting them as a contractor over competitors. Detailed findings of the survey revealed areas of opportunity for the client resulting in increased market share.
  • Competitive market survey was conducted for a software developer specializing in the agricultural industry. Information from the research was used to differentiate products and allowed client to leverage a key software feature as a competitive advantage and gain market share as a result of the implementation of the strategy.
  • European-based client was seeking to enter a segment of the U.S. prepared food market. Market study included an in-depth review of growth trends including market shares for key competitors. Study included a review of all competitors, their strengths and weaknesses. Study included go/no go decision, formulation of market entry strategy and identification of prospective customers.
  • Established precast concrete manufacturing company was seeking to build a satellite plant in a new market. With our assistance, a comprehensive market feasibility study was conducted in the proposed market to determine current usage levels for precast concrete, assess competitor strengths and weaknesses and identify current marketing efforts by suppliers.
  • European-based client was seeking to enter a segment of the U.S. prepared deli salad market. Market study included an in-depth review of growth trends including market shares for key competitors. Study included a review of all competitors, their strengths and weaknesses. Study included go/no go decision, formulation of market entry strategy and identification of prospective customers.
  • The leading manufacturer of tools and accessories used by farriers for hoofcare was seeking to acquire information on competitors along with changes in preferred brands used by farriers. The results of the competitive analysis were used by client to create a more focused marketing strategy.