Competitor Analysis Results
  Strategic Performance Group LLC (SPG) has completed numerous competitor analysis studies. To provide some perspective the following list describes projects that are representative of our capabilities. Our clients represent all types of organizations including large corporations, medium size companies, smaller companies and entrepreneurial start-ups.

  • A competitive review for a software developer specializing in the agricultural industry was performed by SPG. Information from the research was used to differentiate products and allowed client to leverage a key software feature as a competitive advantage and gain market share as a result of the implementation of the strategy.
  • European-based client was seeking to enter a segment of the U.S. prepared food market. Market study included an in-depth review of growth trends including market shares for key competitors. Study included a review of all competitors, their strengths and weaknesses. Study included go/no go decision, formulation of market entry strategy and identification of prospective customers.
  • A pre-press color separation service company wanted a competitive analysis completed of its key competitors. The objective was to determine the strengths and weaknesses of competitors relative to five major purchasing criteria. Information was used to expand business in areas where competitors were most vulnerable.
  • Product research of computer products used in factory automation and computer integrated manufacturing. Determined relative value of products to users and system integrators. Information used to create a marketing strategy of how to position the product to customers.
  • Community bank was seeking an objective evaluation of its business and its corporate identity, both from an internal and external perspective. As a result of our analysis, we recommended a ten point action plan (approved by the bank's board) that was used by bank officers to further enhance the profitability of the bank and improve morale among employees.
 
 
 
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