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Market Survey Results |
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Strategic Performance Group LLC (SPG) has completed hundreds of market surveys for clients.
To provide some perspective the following list describes projects that are representative of our
capabilities. Our clients represent all types of organizations including large corporations, medium
size companies, smaller companies, entrepreneurial start-ups and non-profit organizations.
- Start-up entrepreneur wanted to determine the likelihood that his patented
software product would be of interest to computer and video game players prior to launching the
product. With SPG's assistance a national market survey was conducted of this hard to reach
demographic profile. Results from the market survey were used as a basis for starting up operations.
- High-end manufacturer of window treatments was interested in introducing a new line of products to the home
interior market. A market survey was completed on a national basis with detailed breakouts by state. The
information was used to determine the pricing for the new product along with regional variations. The product
was successfully introduced as a result of using the price information.
- Comprehensive market survey was completed on the construction industry in the United States.
The study incorporated secondary research of several market segments (residential, commercial and
industrial) along with primary research (telephone interviews with over 175 architects, structural
engineers and contractors). Information was used by client for determining the strategic allocation
of investments for the next five years.
- Entrepreneur was seeking to gain access into the retail and foodservice industry with two innovative
food products.
After a market survey of over 200 prospective purchasers, a marketing plan was developed. Specific strategies were
formulated to address market opportunities previously identified resulting in successful introduction of the
product to food retailers, foodservice operators and caterers.
- Market share survey was completed for the leading U.S. manufacturer of a product used on remote sites.
The market survey consisted of interviewing purchasers throughout the entire U.S. Information was used by
client to develop a penetration strategy against key competitors in each region regarding their purchases
and preferences. Market shares were broken down by each of the six regions along with overall national market shares.
- College was seeking to determine its image and awareness within its community.
These included perceptions of the college relative to other colleges, awareness of the
learning options offered by the college and overall awareness of the college. A market
survey conducted by SPG resulted in the college developing a marketing communications strategy
used to target new students for enrollment.
- Manufacturer of office furniture computer accessories wanted an independent review and
assessment of the potential market for its product application in the healthcare industry.
After conducting a market survey of over 300 decision makers within the industry, we
recommended that the client commit significant capital investment to the project. As a result,
sales volume targets were exceeded.
- Dental laboratory wanted a market study conducted of General Practitioners that also
practice orthodontics. The purpose was to profile respondents in order to better
understand the portion of revenue generated from ortho, the type of appliances used,
the use of any new treatment modalities, etc. The client used the information to
increase sales in this market segment.
- An international manufacturer of precision calibration equipment was seeking to
broaden its base in the United States. A marketing survey was completed with
current and prospective customers with emphasis on identifying product features
that would create a point of differentiation against competitors.
- A market study was conducted for a European company that was exploring the
feasibility of introducing shelf stable vegetables into the U. S. market. Detailed
findings of the study addressed issues such as trade acceptability, pricing strategy,
package sizes, promotional requirements, etc.
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Get Started Now! |
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Contact SPG and we will give you a FREE consultation! Please call us toll free at 1-866-599-0663 or enter your name, email address, phone and topic(s) of interest and we will contact
you soon!
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Message from the President |
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Thank you for visiting our web site. Please contact us with your inquiries and we will respond in a timely manner.
Best regards,
Jim Sauer, President, SPG.
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